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Using assertive communication versus shutting down. When people have a history of not listening to you and what you have to say, there are two routes to take. The first route is shutting down, not say anything else, and keeping your thoughts, feelings, and comments to yourself. The second route is shutting it down through assertive communication. Assertive Communication Assertive communication is self-advocacy. It's being clear about what you need and what you want. Your need